Greg Rowles, a seasoned performer, and inductee of the S.C. Entertainment Music Hall of Fame, has been dreaming of a dinner theater where he can perform for small audiences. Now, at age 57, Rowles is making that dream come true.
Next spring, the Greg Rowles Dinner Theatre is to open inside a Main Street church in North Myrtle Beach. The building (which opened in 1989 as the Dixie Jubilee under country music promoter Calvin Gilmore) is an appropriate site. In 1991, Gilmore opened the Carolina Opry, and Rowles joined the opry playing pedal-steel guitar.
The venue is presently occupied by Valorous Church and is located at 701 Main St. The church is moving to a larger spot along Fire Tower Road.
The structure will be overhauled, cutting back an 800-seat auditorium to 300 seats. Rowles intends to headline, but also will bring in traveling acts, including off-Broadway productions.
The Greg Rowles Dinner Theatre will offer entertainment and food. With its location and a touch of old Hollywood, locals and tourists can look forward to its upcoming opening.