Nestled Near Myrtle Beach Is a Charming Vineyard for Wine Lovers

Most people come to the Myrtle Beach area for the ocean. They come for the salt air and the flat stretch of white sand, for the SkyWheel spinning slowly above the Boardwalk and the soft clamor of a seaside city that never seems to sleep. And rightfully so — this is one of the most visited stretches of coastline on the East Coast, beloved for the kind of easy, affordable fun that is genuinely hard to find anywhere else.

But the Grand Strand has always held surprises for the traveler willing to look just a little farther. Head north along Highway 17, past the malls and mini-golf courses, past the tidy neighborhoods of Ocean Drive and Cherry Grove Beach, and the landscape gradually softens into something older and quieter. Spanish moss. Pine forests. The kind of South Carolina that feels a world away from the coast, even when the coast is only minutes behind you.

That is where you find La Belle Amie Vineyard — tucked into Little River, about 30 minutes north of Myrtle Beach, on 40 acres of land that was once a tobacco plantation and is now something altogether different and far more convivial. For visitors who love wine, live music, and a genuine sense of place, a stop here is worth every mile of the detour.

A Hidden Gem in Little River

La Belle Amie Vineyard opened in 2000, born from land that had been in the family of the late founder Vicki Weigle for generations. That history is embedded in the property itself — you feel it in the old trees that arch over the entrance, in the weathered farmhouse-style structure at the heart of the grounds, in the unhurried pace that sets the tone the moment you step out of your car.

The vineyard holds a 4.7-star rating on Google, where reviewers consistently comment on the warmth of the staff and the beauty of the setting. One visitor summed it up simply: they had been to hundreds of wineries across the country, and La Belle Amie ranked among the nicest venues they had ever seen. That is high praise for a family-run operation tucked just off a South Carolina highway, and it is the kind of praise that sticks — because it matches what you actually find when you arrive.

On Tripadvisor, the vineyard carries a 4.6 rating and is consistently ranked among Little River’s top attractions. The praise there mirrors what you hear in person: this is a place where the setting does the work, and the people who run it understand that getting out of the way is sometimes the best hospitality of all.

Twisted Sisters: The Vineyard’s Own Label

La Belle Amie produces its own wines under the Twisted Sisters label — and the lineup reflects the vineyard’s personality: a little cheeky, a lot approachable. Varieties include classic favorites like moscato and syrah, alongside bottles with names that are clearly designed to raise an eyebrow and prompt a conversation. You’ll find options labeled things like “You’re So Naughty” and “Babe Magnet” sharing shelf space with more traditionally named selections.

Reviewers note that the wines tend to lean sweet — a reflection of what sells well in this part of the South, where dessert-friendly bottles have always found a loyal following. If you prefer a dry, tannic red, you may want to temper your expectations or come with an open mind. But if you enjoy a wine that goes down easy on a warm afternoon with live music in the background, you are likely to find something here that suits you just fine.

Wine tastings are available on event days for an additional fee beyond the admission charge, allowing you to work through several varieties before committing to a bottle — or two — to take home.

Wednesday Wine on the Decks & Saturday Concerts

As of this writing, La Belle Amie is open twice a week, from 10 a.m. to 5 p.m. Wednesday brings Wine on the Decks — a laid-back midweek gathering on the outdoor patio where guests settle in among the trees with a glass in hand and let the afternoon move at its own pace. Saturday is reserved for the full concert experience, with live music anchoring the afternoon and drawing larger crowds from across the Grand Strand.

Both events are family-friendly. The lineup of performers rotates every week, covering a wide swath of American music — you might encounter a funk band one Saturday, a classic oldies act the next, a solo acoustic set the one after that. There is no fixed formula, which keeps regulars coming back and gives first-timers something genuine to discover.

Vendors typically set up on event days, offering Southern fare and casual food options as the afternoon gets going. The property features patio seating and open lawn areas, and it is not unusual to see guests of all ages — grandparents, young couples, families with children — spread out across the grounds, some in chairs they brought from home, some on their feet dancing without any particular self-consciousness. As one Tripadvisor visitor put it, sitting among the trees in front of the stage during a beautiful day was, quite simply, pure joy.

The Gift Shop: More Than Just Wine

The farmhouse-style building at the center of the property houses a gift shop that draws visitors on its own merits. Beyond the Twisted Sisters bottles and wine accessories, the shop stocks home décor, household goods, and the kind of Southern-flavored keepsakes that have a way of following you home whether you planned on it or not.

If you are only interested in picking up a bottle of wine — no event ticket required — you can enter the gift shop during Wednesday Wine on the Decks and Saturday Concerts without purchasing admission. It is a nice option for visitors who want to take a bottle of something local back to their rental without committing to a full afternoon outing.

The shop is also where you will find wine glasses for purchase — which matters, because the vineyard does not provide disposable drinkware. More on that below.

Planning Your Visit: What to Know Before You Go

La Belle Amie Vineyard sits just off Highway 90 in Little River. Parking is free, though spaces tend to fill up quickly on busy event days — something that comes up regularly in reviews, alongside a simple recommendation: arrive early. The vineyard itself encourages guests to bring a lawn chair, and that is advice worth heeding. Between the patio seating and open lawn areas, the property is well-suited to an afternoon spent at your own pace, but having your own chair gives you flexibility to find the perfect spot beneath the trees.

Bring your own wine glass. This is one of the most consistent pieces of advice in visitor reviews, and the vineyard is clear about it — disposable drinkware is not available. If you forget or simply do not have one, glasses are sold in the gift shop, so you will not be stranded without a vessel for your Twisted Sisters pour.

Outside food and beverages — including water — are not permitted on the property, and reviewers note this policy is strictly enforced. That is worth knowing in advance, especially for visitors with dietary restrictions or families traveling with young children. Non-alcoholic beverages are available for purchase on site for non-drinkers and kids.

On pricing: as of this writing, Wednesday admission starts at $4 and Saturday admission starts at $12. Purchasing tickets online in advance is cheaper than buying at the gate, so it is worth a few minutes on the vineyard’s website before you head out. The vineyard typically closes for a portion of the winter season, so always check current hours and event schedules before making the drive.

A Perfect Day Trip from North Myrtle Beach

For guests staying in North Myrtle Beach, La Belle Amie is an easy and rewarding half-day excursion. Little River sits just north of the area, making the drive a short one — short enough that you can spend a long, easy afternoon at the vineyard and still make it back to your rental in time for sunset on the beach.

Whether you are based in Crescent Beach, Windy Hill, or any of the other distinct communities that make up this stretch of coastline, the vineyard offers a welcome change of scenery — the kind that reminds you that the Grand Strand has more layers than most visitors ever take the time to find. Pair the vineyard visit with lunch in Little River’s waterfront district, and you have got yourself a genuinely memorable day off the beach.

And if you find yourself inspired to round out the trip with something equally unhurried — a round of golf on one of the impeccably designed courses that line the Grand Strand, for instance — North Myrtle Beach has no shortage of options waiting for you when you return.

Frequently Asked Questions